It happens so often; I’m discussing social media with a team member of an organization that is large, prominent, or both, and it comes out in conversation that the company in question is on social media, but does not have a social media policy. The first thing that I always reply to these people is “You need a policy, now!”
Social media presents a fantastic opportunity for organizations to become closer with their customers/leads and potential customers/leads. Conversations can be facilitated, feedback can be harnessed, and your company’s marketing efforts can be strengthened. However, in order to ensure that your social media presence is a benefit and not a liability, a social media policy is necessary.
