“Please move that box up so the page does not scroll.” The web designer then reaches for his canned “everyone will see this differently…” response. The term above the fold comes from print, where desktop publishers and editors can reliably determine priority placement for best content. The notion holds on the web: the designer needs to make the right impression above the scroll line. The problem is determining that point. And when you play it safe, cater to where you imagine it to be and leave some margin for error, you handcuff your design, and you’ll probably still get it wrong.
