Posts Tagged ‘search engine optimization’
Thursday, January 26th, 2012
Search Engine Optimization, or SEO, is the process of making your website findable through search engine’s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. It is a long-term process that depends on many factors and while there’s no guaranteed formula for page one success there are a few best-practices that can help improve your website in the eyes of the search engines. Here are 5 great tips you can implement in your SEO efforts today. Read more...
Tags: bing, blog, content, google, google plus, keywords, search engine, search engine optimization, seo, Tips
Posted in Online Marketing, Search Engine Optimization | No Comments »
Wednesday, December 7th, 2011
What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well.
For a long time now, it has been common knowledge that the biggest factor in determining a website’s position in Google’s search pages is backlinks. A back link is a hypertext link that is found anywhere on the web that points directly to your website. The more links you have, the more popular and relevant your website is considered to be. And therefore the higher (in theory) it should rank in search engines. Read more...
Tags: facebook, google, search engine optimization, seo, social media, Twitter
Posted in Online Marketing, Search Engine Optimization, Social Media | No Comments »
Friday, October 28th, 2011
In order to compete in any industry it helps to know what your competition is offering in the marketplace. As everyone knows Yellow Pages has entered into the online marketing world as they have seen the demand for their printed book in rapid decline.
We have been approached by a number of prospects that have entered into agreements with Yellow Pages that were not happy with the return on investment. In talking to these prospects the scary part was they did not seem to have a good understanding of what Yellow Pages was offering them. If asked they would say that it is search engine optimization. Then I would ask them what terms they were trying to gain ranking for in Google and Yellow Pages could give them certain terms. I would run a ranking report and the prospect’s site and it was nowhere to be found in the natural (organic) search results. Read more...
Tags: pay per click, return on investment, ROI, search engine optimization, yellow pages
Posted in Online Marketing | 1 Comment »
Wednesday, October 12th, 2011
If your website traffic isn’t great and online sales conversions are rare, investing in the services of a SEO consultant could be one of the most beneficial strategic decisions you ever make. Many businesses are now realizing the benefits of partnering with an experienced SEO Consultant. In the process their poorly performing websites have been transformed into valuable business assets that extend brand awareness amongst target consumers and generate significant sales revenues. Want to know what an experienced SEO consultant can do to help your business? Just pick up the phone and talk to me on (204) 889-1906. Read more...
Tags: experts, Online Marketing, search engine optimization, seo
Posted in Online Marketing, Search Engine Optimization | No Comments »
Friday, September 9th, 2011
Have you ever found yourself searching Google.ca looking for information, a product, or a service but find yourself presented with information that is less relevant you because they are from websites outside of Canada? Google.ca is Google’s Canada specific search engine and it does its best to figure out where you are to make your searches geographically relevant, but at the same time it understands that sometimes the information you require will come from websites based outside of Canada too e.g. Wikipedia. Read more...
Tags: canada, google, ranking, Search, search engine optimization, Search Filters, Search Tools, seo
Posted in Online Marketing, Search Engine Optimization | 1 Comment »
Tuesday, May 17th, 2011
A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page. Read more...
Tags: conversion optimization, google analytics, landing pages, Online Marketing, online marketing tactics, search engine optimization, seo
Posted in Online Marketing, Search Engine Optimization | No Comments »
Thursday, May 12th, 2011
Under The Hood
In July 2004 a billboard appeared in the heart of Silicon Valley posing a complex mathematical problem. The billboard was completely anonymous and read: “{first 10-digit prime found in consecutive digits e}.com.” The answer was 7427466391.com which led the mathematically minded to a Web page posing another equation to solve. Solving the second equation would lead someone to a page on Google Labs which stated:
One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.
As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio. Read more...
Tags: bing, farmer, google, panda, search engine, search engine optimization, seo, yahoo
Posted in Online Marketing, Search Engine Optimization | 2 Comments »
Friday, December 17th, 2010
In 1687 Sir Isaac Newton gave us The Universal Law Of Gravitation, which predicts the attractive force between all objects that contain mass. It states that every object exerts a force on every other object along the line joining their centers. There are two simple rules to understanding gravity:
1. The larger the object the greater the force
2. The closer the object the greater the force
Not only does this tell us why an apple falls to earth rather than floating off into space, it also provides an understanding into the way our universe functions. Now, if you apply a little lateral thinking, you will see that these simple rules provide valuable insights into how to grow your business by attracting more targeted visitors to your website. Let me explain. Read more...
Tags: search engine optimization, seo
Posted in Online Marketing | 1 Comment »
Thursday, October 14th, 2010
People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers. Read more...
Tags: Marketing, Online Marketing, Search, search engine, Search Engine Marketing, search engine optimization, SEM, seo
Posted in Online Marketing | No Comments »
Thursday, August 13th, 2009
Search Engine Optimization is still one of the most under-appreciated elements of web development. Time and time again I see sites that either have only bits and pieces of SEO effort implemented, none at all or worse – SEO that has been done all wrong.
At Search Engine Strategies Toronto in 2007 and 2008 I spoke on the topic of SEO Don’ts Myths and Scams. I covered the “don’ts” part of the panel and that’s what I’m going to share with you now. Read more...
Tags: black hat, keyword stuffing, search engine optimization, seo
Posted in Online Marketing | 3 Comments »
