Search Engine Optimization, or SEO, is the process of making your website findable through search engine’s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. It is a long-term process that depends on many factors and while there’s no guaranteed formula for page one success there are a few best-practices that can help improve your website in the eyes of the search engines. Here are 5 great tips you can implement in your SEO efforts today.
Posts Tagged ‘search engine’
5 Actionable Search Engine Optimization Tips You Should Start Today
Thursday, January 26th, 2012Shifting Fortunes of the Big Three
Thursday, May 12th, 2011Under The Hood
In July 2004 a billboard appeared in the heart of Silicon Valley posing a complex mathematical problem. The billboard was completely anonymous and read: “{first 10-digit prime found in consecutive digits e}.com.” The answer was 7427466391.com which led the mathematically minded to a Web page posing another equation to solve. Solving the second equation would lead someone to a page on Google Labs which stated:
One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.
As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.
The Value of Search Engines to the Traditional Marketer
Thursday, October 14th, 2010People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers.
Nice to meet you Microsoft Bing. BING!
Thursday, July 9th, 2009
About six weeks ago, Microsoft launched their new search engine – Bing. Well, okay, I don’t know if I can really say NEW. It’s actually Microsoft’s third attempt at a search engine.
Bing will be replacing Live search, and that process is almost complete. So far the reviews have been very positive. Less spam, more targeted results, great universal search options.
If you haven’t had a chance to try Bing, I highly suggest you do so. It will definitely be interesting to watch how Bing’s market share will inevitably grow.





