In his latest video blog, Kevin talks about how building your website isn’t necessarily going to be a “Field of Dreams” exercise and how you can achieve a positive Return on Investment from your business website by accompanying it with a professional online marketing plan.
A great practice to incorporate in to your Google Analytics review is a monthly check of your top landing pages. A landing page is the first page a visitor to your website sees when they are referred to your site from different sources. For instance, someone who lands on your website from a search engine might land on a different page according to what keyword they used to find you. {Did you know that Search engines index pages of a website not an entire website?} The traffic sources section will tell you where visitors are coming from to each landing page.
In July 2004 a billboard appeared in the heart of Silicon Valley posing a complex mathematical problem. The billboard was completely anonymous and read: “{first 10-digit prime found in consecutive digits e}.com.” The answer was 7427466391.com which led the mathematically minded to a Web page posing another equation to solve. Solving the second equation would lead someone to a page on Google Labs which stated:
One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.
As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.
When you talk to a Search Engine Optimization Company the conversation will very quickly gravitate towards keywords. These are the words that potential customers will type into search engines when looking for the products or services you provide.
Back in the early days of SEO, unscrupulous marketers quickly learned that repeating their primary keywords over and over within the keywords tag, or within the page content, would improve rankings. Search engines didn’t want their results to be gamed so easily and viewed keyword stuffing as a means to lower the quality of their results. In response algorithms were updated so that keyword stuffing became ineffectual and “false positives” were removed from their results. Search engines have continued to evolve in order to beat spammers and deliver accurate and relevant results.
In 1687 Sir Isaac Newton gave us The Universal Law Of Gravitation, which predicts the attractive force between all objects that contain mass. It states that every object exerts a force on every other object along the line joining their centers. There are two simple rules to understanding gravity:
1. The larger the object the greater the force
2. The closer the object the greater the force
Not only does this tell us why an apple falls to earth rather than floating off into space, it also provides an understanding into the way our universe functions. Now, if you apply a little lateral thinking, you will see that these simple rules provide valuable insights into how to grow your business by attracting more targeted visitors to your website. Let me explain.
People not only make purchases online, but conduct research to influence and dictate purchase decisions. If you have potential customers within your target market using the internet in this way, the goal is to have your company name, products and/or services in front of those potential customers.
Search Engine Optimization is still one of the most under-appreciated elements of web development. Time and time again I see sites that either have only bits and pieces of SEO effort implemented, none at all or worse – SEO that has been done all wrong.
At Search Engine Strategies Toronto in 2007 and 2008 I spoke on the topic of SEO Don’ts Myths and Scams. I covered the “don’ts” part of the panel and that’s what I’m going to share with you now.
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