Posts Tagged ‘social media’

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The New Democracy of Online Business: Social Votes and SEO

Wednesday, December 7th, 2011
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What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well.

For a long time now, it has been common knowledge that the biggest factor in determining a website’s position in Google’s search pages is backlinks. A back link is a hypertext link that is found anywhere on the web that points directly to your website. The more links you have, the more popular and relevant your website is considered to be. And therefore the higher (in theory) it should rank in search engines.  Read more...

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Posted in Online Marketing, Search Engine Optimization, Social Media | No Comments »

Social Media Policy: Why Your Company Needs One

Wednesday, October 26th, 2011
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It happens so often; I’m discussing social media with a team member of an organization that is large, prominent, or both, and it comes out in conversation that the company in question is on social media, but does not have a social media policy. The first thing that I always reply to these people is “You need a policy, now!”

Social media presents a fantastic opportunity for organizations to become closer with their customers/leads and potential customers/leads. Conversations can be facilitated, feedback can be harnessed, and your company’s marketing efforts can be strengthened. However, in order to ensure that your social media presence is a benefit and not a liability, a social media policy is necessary.  Read more...

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Posted in Online Marketing, Social Media | No Comments »

The Importance in Who You’re Not Looking For

Friday, September 30th, 2011
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A common question I get asked by people who are unsure of whether or not they should go into social media, (or even online marketing,) is “why should I be present on social media or online marketing when, on average, only a small portion of people are even present there?” It’s a tough question to answer from a marketing perspective, but I feel like there is a side to social media, (and online marketing,) that most people don’t consider: avoiding people that you’re not looking for.  Read more...

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Posted in Online Marketing, Pay-per-Click, Social Media | No Comments »

Social Media and Sales Referrals

Thursday, August 4th, 2011
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In this video, I speak to the opportunities available through social media such as LinkedIn and Twitter to increase referrals, and ultimately see real ROI from social media.

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Posted in Online Marketing, Social Media | No Comments »

Social Media and Product Consumption and Development

Wednesday, July 27th, 2011
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In my latest video blog I talk about  the benefits of using social media to drive product consumption through social recommendation and guiding product development through social listening and feedback.

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Posted in Online Marketing, Social Media | No Comments »

Social Media and The Phases of Online Marketing

Thursday, July 21st, 2011
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In his latest video blog, John talks about the phases that Online Marketing has gone through since the 90s and how businesses responded to the changes that new online technology presented. John compares these trends to the next phase of Online Marketing that we are currently experiencing with Social Media Marketing.

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Posted in Business, Sales and Marketing, Online Marketing, Social Media | No Comments »

The Father of Social Media?

Thursday, July 21st, 2011
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As a Communication major at school, I spent a large amount of time studying the ideas of the great Canadian communication theorist Marshall McLuhan. McLuhan is best known for his famous phrase “the medium is the message” in 1964, which in simple terms is the theory that the context of a message is more important than the message itself. (For more, see this Wikipedia article.)  Read more...

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Social Media and Change Adoption

Wednesday, July 13th, 2011
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In this video blog John talks about the importance of change adoption within your organization and how social media can be used to differentiate your business from your competitors.

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Posted in Business, Sales and Marketing, Online Marketing, Social Media | No Comments »

Every Agency Knows How to ‘Do’ Social Media…Right?

Friday, July 8th, 2011
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With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing.  I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.

“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.”  Read more...

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Posted in Online Marketing, Social Media | 2 Comments »

Google Plus: A Soaring Success or A Crashing Wave?

Thursday, July 7th, 2011
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Google Plus BarThe web is once more awash with Google generated excitement and hype. From the first day that little black bar appeared at the top of our beloved Google search page we could all tell something big was coming. The sudden launch and invitation only access to the new features of Google Plus has prompted comparisons to the launch of Gmail and Google Wave, keyboard tapping fingers around the globe are crossed in the hope that this Google innovation will stand the test of time like the former rather than the latter. While many are still waiting for their invitations to Google Plus, for those that have had a chance to play around with its features the chatter is cautiously upbeat. I was one of the lucky ones to receive an invite on launch day and I have to say I’m optimistic.  Read more...

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Posted in Online Marketing | 2 Comments »

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