Posts Tagged ‘social media’

Google Plus: A Soaring Success or A Crashing Wave?

Thursday, July 7th, 2011
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Google Plus BarThe web is once more awash with Google generated excitement and hype. From the first day that little black bar appeared at the top of our beloved Google search page we could all tell something big was coming. The sudden launch and invitation only access to the new features of Google Plus has prompted comparisons to the launch of Gmail and Google Wave, keyboard tapping fingers around the globe are crossed in the hope that this Google innovation will stand the test of time like the former rather than the latter. While many are still waiting for their invitations to Google Plus, for those that have had a chance to play around with its features the chatter is cautiously upbeat. I was one of the lucky ones to receive an invite on launch day and I have to say I’m optimistic.

Social Media Planning and Management

Friday, June 10th, 2011
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In this video blog Matthew talks about the current state of the social media industry, why it’s important to have a plan and goals when engaging in social media marketing for your business, and why social media management is most effective when handled in-house.

The Power of LinkedIn [Video Blog]

Friday, May 20th, 2011
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In this video blog, John talks about an example of how he used LinkedIn (the social networking tool for business) in his sales process to turn a cold call in to a warm call.

Social Media For Business – Lessons From Santa

Thursday, December 23rd, 2010
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Santa, they say, has been around for at least 16 centuries; handing out gifts and good will to all. I think it’s a safe bet to assume Santa knows a thing or two about society and how to communicate a message. As a wise and worldly fellow, it would seem Santa is no stranger to social media either. Santa Claus has a Twitter account @santaclaus, a Facebook Fan Page and you can even track his progress courtesy of Norad. So what can Santa teach us about social media?

Organize Your Twitter Account With Twitter Lists

Thursday, October 28th, 2010
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Twitter is both a great information gathering resource and effective communication tool, but it is easy to become overwhelmed with what the service puts in front of you. Many Twitter users enthusiastically follow other users early on, only to find that their timeline is now moving too fast and they can’t find the tweets and users that are really important to them. The solution for many is to unfollow Twitter users, and many go one step further and give up on the medium altogether. Twitter lists to the rescue, in October 2009 Twitter introduced the lists feature.

Social Segregation Online

Friday, October 16th, 2009
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Social Segregation OnlineI think I’m becoming a social media snob.

Thanks to the power of Twitter, Facebook and other social networking sites, I feel pretty confident that I’m hearing about the latest world news and pop culture.

Take yesterday for example. From the moment I started watching the live stream of #balloonboy. I watched the live stream, I watched people talking on Twitter about it, I looked into the links talking about the “science-obsessed family” who had recently appeared on the TV show Wife Swap. I didn’t watch Larry King, but I was on Twitter to watch thousands of people start tweeting “OMG did you hear balloon boy say it was all for the show”. This morning I watched the discussion and videos of #balloonboy vomiting twice during live interviews.