Posts Tagged ‘Tips’

5 Actionable Search Engine Optimization Tips You Should Start Today

Thursday, January 26th, 2012
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Search Engine Optimization, or SEO, is the process of making your website findable through search engine’s like Google and Bing. SEO is one of the best online marketing tactics available to businesses with an online presence. It can have a significantly higher Return On Investment (ROI), if done correctly, than other types of online marketing. It is a long-term process that depends on many factors and while there’s no guaranteed formula for page one success there are a few best-practices that can help improve your website in the eyes of the search engines. Here are 5 great tips you can implement in your SEO efforts today.

Re-Organizational Technique: Card-Sorting

Thursday, August 5th, 2010
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As your website grows and expands its content and user base outside the initial scope for the project, it often becomes necessary to consider a re-design or re-organization in order to keep navigation intuitive and get the most from your content, preventing it from getting lost in a hard-to-navigate-to location. Usually a content re-design starts with your sitemap and grows from there, but when you have too many pages sometimes it’s quite difficult to simply re-organize them in your head or even on paper. The Card-Sort method is a great way to fluidly alter sitemap organization on paper to achieve the most intuitive organization for your users when re-designing. It all starts with a stack of index cards, and a big black marker.