What is a democracy? It’s a system by which people (regular, normal, everyday people) determine who or what is best for fulfilling their wants and needs. It essentially boils down to a popularity contest. This is basically how online search engines (namely Google) work as well.
For a long time now, it has been common knowledge that the biggest factor in determining a website’s position in Google’s search pages is backlinks. A back link is a hypertext link that is found anywhere on the web that points directly to your website. The more links you have, the more popular and relevant your website is considered to be. And therefore the higher (in theory) it should rank in search engines. Read more...
In this video, I speak to the opportunities available through social media such as LinkedIn and Twitter to increase referrals, and ultimately see real ROI from social media.
With social media being so popular right now you have to be careful when you are choosing a supplier to assist you with social media marketing. I recently read a blog on this topic by Nichole Kelly and I wanted to comment on a few of her points.
“News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.” Read more...
The web is once more awash with Google generated excitement and hype. From the first day that little black bar appeared at the top of our beloved Google search page we could all tell something big was coming. The sudden launch and invitation only access to the new features of Google Plus has prompted comparisons to the launch of Gmail and Google Wave, keyboard tapping fingers around the globe are crossed in the hope that this Google innovation will stand the test of time like the former rather than the latter. While many are still waiting for their invitations to Google Plus, for those that have had a chance to play around with its features the chatter is cautiously upbeat. I was one of the lucky ones to receive an invite on launch day and I have to say I’m optimistic. Read more...
Twitter is both a great information gathering resource and effective communication tool, but it is easy to become overwhelmed with what the service puts in front of you. Many Twitter users enthusiastically follow other users early on, only to find that their timeline is now moving too fast and they can’t find the tweets and users that are really important to them. The solution for many is to unfollow Twitter users, and many go one step further and give up on the medium altogether. Twitter lists to the rescue, in October 2009 Twitter introduced the lists feature. Read more...
Not too long ago, I was finally provided access to ‘New Twitter’, a big step forward in functionality, layout, and organization. I suppose with such a large majority of Twitter users accessing Twitter via 3rd party programs, some inspiration for a new Twitter may stem from the desire to pull users back to the companies native web application interface. Either way, today we’re going to look at the impact that ‘New Twitter’ has on your Twitter wallpaper. Read more...
