When you talk to a Search Engine Optimization Company the conversation will very quickly gravitate towards keywords. These are the words that potential customers will type into search engines when looking for the products or services you provide.
Back in the early days of SEO, unscrupulous marketers quickly learned that repeating their primary keywords over and over within the keywords tag, or within the page content, would improve rankings. Search engines didn’t want their results to be gamed so easily and viewed keyword stuffing as a means to lower the quality of their results. In response algorithms were updated so that keyword stuffing became ineffectual and “false positives” were removed from their results. Search engines have continued to evolve in order to beat spammers and deliver accurate and relevant results.
