When your web site needs to uniquely identify its users, creating a simple authentication system often ends up being a chore.  You have to create an inviting registration process as well as store and check passwords.

Even if you make your best effort to streamline the registration, there will always be users who decide to move along, opting out of your web site.

Why? Well, when it comes to registration, most of us on the Internet are just burned out.  We’ve all had our fair share of forms asking us for names, birthdays, passwords and mother’s maiden names (or your favourite pet).

Thankfully, we have OpenID to improve conversion rates and ensure that users follow through to their unique experience on your web site.  Read more...