Here at the Web Shop, we like to take advantage of existing tools, whether they’re free or reasonably priced. One tool that we opted to not roll on our own is a site search. From time to time clients require them and the first third party search tool so used was Google Custom Search. It’s pretty expensive considering how much traffic site searches tend to get and it behaves oddly, especially with sites that aren’t well indexed.
In July 2004 a billboard appeared in the heart of Silicon Valley posing a complex mathematical problem. The billboard was completely anonymous and read: “{first 10-digit prime found in consecutive digits e}.com.” The answer was 7427466391.com which led the mathematically minded to a Web page posing another equation to solve. Solving the second equation would lead someone to a page on Google Labs which stated:
One thing we learned while building Google is that it’s easier to find what you’re looking for if it comes looking for you. What we’re looking for are the best engineers in the world. And here you are.
As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal-to-noise ratio.
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