Photography services for websites

Why Professional Photography Makes a Difference in Websites

No matter how effectively you describe a product or service, people will never buy what they have not seen.  For example, a nicely captured, quality product image on your website can push a visitor just past that curiosity mark enough to request more information or click the “buy” button and purchase the product right there. 

Male subject taken by amateur photographer and high-grade digital SLR Camera	Same male subject shot by professional photographer

Poor quality images with obvious visual defects such as poor lighting, graininess, blurriness, washed out color, bad viewing angle, or a combination of the above can make a visitor believe that your products are of poor quality as well. 

There’s No Business like “Pro” Business

A professional commercial photographer’s services can make a noticeable difference in the overall appearance of your business website.  They’re trained to use lighting, backdrops, environments, and professional equipment to capture places, people, and products in a way that will produce engaging, professional images.  Years of training and experience set apart the images of a professional photographer from those of an amateur armed with a point-and-click.  The differences in quality are very obvious…even to the untrained eye. 

Technology Catches Up With the Eye

Advances in computer monitor technology over the last decade now allow us to see the web in full, vivid color much the way we would see the everyday world.  Even the most inexpensive monitors can display at least 16.7 million colors; more than enough to see every hue in a peacock’s tail or every distinct color of a rainbow in stunning detail.

Wouldn’t it make sense to invest in images that will exploit these capabilities to their fullest especially if it will positively impact conversion rates on your website? 

Showroom photo taken by amateur with high-grade digital SLR Camera	Same showroom, different angle shot by professional photographer

Looks Do Matter

Investing in the quality of the images used on your website can raise the perception of quality in your visitor’s eyes and that, in turn, increases the chances they will make a purchase, sign up for a newsletter, request more information, or leave contact information.  On the World Wide Web, like it or not, a professional appearance is one of the quickest ways companies can build trust with their visitors.  By the same token, an amateur looking website may never make that connection with a customer. 

Get The Picture?

Professional, business photography can be surprisingly affordable.  The additional up-front cost will make up for itself in terms of sales, leads, and customer satisfaction.  Canada’s Web Shop can visit you on-site to set up a shoot at a convenient time.

Thank you to Bruce Dornn of Dornn Eye Care for allowing us to use his photos, for all your eyecare needs please visit Dornn Eyecare, 1847 Portage Avenue, phone: 204-775-2020.

Inquire about our Commercial Website Photography Services