Conversion Consulting Case Study

The Quark Group

Locations: Manitoba, Saskatchewan, Alberta
Web: www.quarks.ca

The Company

The Quark Group is one of the largest privately-owned shoe chains in Western Canada. They provide comfortable footwear that fits the way it should, looks great and wears well. The Quark Group has a selection of nationally branded footwear and pledges to continue to carry the best the world has to offer.

The Challenge

The Quark Group used an e-commerce solution that was not converting visitors to online sales.

The Solution

Canada’s Web Shop conducted an extensive analysis of their e-store and produced a conversion consulting report that included modifications of their e-store that would increase sales.

The Results

The Quark Group was able to increase their conversion rate when comparing visitation to online sales. The conversion report specifically outlined all the necessary changes to make to their e-store with regards to buyer trust, ease of navigation, aesthetic appeal and search engine optimization.




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