Email Marketing Campaigns

Do you know the power of e-mail?  Have you  considered using e-mail as a way to stay in touch with your customers, drive traffic to your website, distribute news/information to enhance your customer service image, or try to generate repeat sales from existing clients/customers?  Not sure where to start? 

An effective e-mail marketing campaign can tip the scales in your favour when the time comes for a person to make a buying decision.  It can also increase customer satisfaction by providing direct-to-inbox information or updates to any products purchased from your company before and after the sale.  Naturally, this increases the chances that they'll buy from you again in the future.  We can help. 

Why us?  It's simple really.  We work with you at every stage to be absolutely certain you are happy with the final product by providing you with:

• A custom, professionally designed newsletter or publication you can't wait to send to your customers every month.
• Our industry-leading expertise on the requirements, guidelines, restrictions, and strategies involved in engineering highly successful e-mail marketing campaigns. 
• 1 hour monthly content consultation sessions with a Web/e-mail marketing specialist to keep you in control of the content for your publication month after month.
• An aggressive 5-filter spam test for each email to ensure the least chance of a filter or two feasting on your message and that the maximum number of eyes will see and open it. 
• Professional editing/proofreading services for all your content.
• A process that adheres very strictly to Personal Information Protection and Electronic Documents Act which governs how sensitive digital information is used and distributed by companies.  Your subscribers will feel very comfortable with providing your company valuable information about themselves. 
• Detailed reports for you once the campaign has completed so you can measure quickly how successful our efforts were and how we distributed our resources for your project. 

When done properly, e-mail marketing is one of the most inexpensive strategies you can use to increase your bottom line. 

If you are considering diving into the world of using e-mail to leverage existing customers, generate new ones, or just provide more information in general to a large number of people, partnering with a company who knows e-mail inside and out can help you avoid costly mistakes such as:

• Unknowingly tripping major Internet service providers' spam filters (AOL, Verizon, Yahoo) causing them to reject email that comes from your company entirely.
• Violating the Can-Spam Act which outlines the acceptable use of bulk/mass e-mailings.  This could result in serious legal repercussions for you and/or your business including fines and/or prison terms. 
• Tripping spam filters at the ISP (Internet service provider) level that can filter out suspected spam emails before they're even delivered to your customer.  Imagine sending out an important message to thousands of customers and not a single pair of eyes ever sees it.  Ouch.
• Mishandling sensitive digital data on subscribers which could violate some federal laws.   [ Learn more about e-mail legislation ]

Avoiding these and other costly mistakes by partnering with a knowledgeable company will save you time, money, and potential problems down the road not to mention increasing the effectiveness of the entire e-mail effort itself.

Want to find out more about e-mail marketing?