How we are different

The approach of Canada’s Web Shop is different than other marketing firms. If you desire to increase the exposure of your brand online you have a few choices. You can use a traditional advertising agency, a web development firm or an online marketing company. Traditional agencies are very good at branding and creative campaigns but tend to outsource a large portion of their online requests and therefore lack the focus of measuring return on investment. Experienced web development firms can create websites but tend to be more comfortable creating web software than discussing online strategy and tactics to increase your online brand exposure.

If your project's focus is online you should be working with a company that shares that focus, an online marketing company. Canada’s Web Shop is a full service online marketing company separated into three complimentary departments.

Online Marketing Strategy: We have developed a marketing consulting process that extracts all the necessary information we require to implement the optimal online marketing mix. Out of our strategic process we develop a full online marketing yearly plan.
Website and Art Development: This is where our company started in 1999 and we are astute at building marketing and ecommerce websites that look great, are easy to navigate and increase leads and online sales.
Tactical Implementation: This department includes all our in-house online marketing associates that specialize in the tactics that increase the exposure of your brand online. This includes search engine optimization, pay per click advertising, social media marketing, online banner advertising, email marketing and conversion consulting.

Our end-to-end online marketing solution allows us to control the customer experience, maximize the value and reduce mark-up costs. We have created a Blue Ocean Strategy, separating ourselves from the competition with the following differentiators:

We are focused on online marketing

We take time to understand your business and your customer and are strategic with our recommendations
Our processes are built to be transparent and educational. We strive to help you understand the online tactics we implement on your behalf.
We do not outsource, all our associates are in-house experts passionate in their fields
Our focus is return on investment, our first core values is “We spend your marketing dollars responsibly like we are spending our own”
We are focused on the start to finish customer experience
We have been fortunate to work with some great brands and have been successful in achieving a consistent track record of satisfied customers