Increase visitation

What is Online Marketing?

Online marketing encompasses all tactics that increase the visitation to your website and increase the exposure of your brand to interested prospects. The strategic goal is to convert website visitors into revenue or leads.

Why use a professional Online marketing company?

Companies with successful online business don't just dabble in Online marketing. They know that making a strategic alliance with a professional Online marketing company like Canada's Web Shop is the method that will drive results. They know that their Online marketing strategies must aim for the future - and that means looking long-term. In the digital realm, as it has always been in traditional one, the quick-fix strategy doesn't exist. Online marketing is evolving at an incredible pace and we make it our business to stay on top of the leading tactics in our field. That means we're always getting smarter, and in turn, your Online marketing gets smarter. Simple.

Why should I consider Online marketing?

Whether you are selling your product online or want to market your company with an informative content rich website that communicates your key company differentiators, Online marketing is an effective marketing avenue. Why does Online marketing make good business sense? Let us look at the effectiveness of traditional magazine advertising. According to our research statistics, when you advertise in a magazine with 10,000 readers, 4% will care about your message; of those 4%, 10% might be actual prospective customers and 1/2 of those might then actually call your firm or visit your establishment. For the cost of 10,000 eyeballs, you see 20 new customers or 0.4 % conversation rate. There are no checks and balances; you have no way of gaging actual effectiveness of your efforts. With Online marketing - thanks to the nature of the Internet - you can receive quantitative feedback on the effectiveness of your campaigns. The visitors to your website are interested in what you are promoting and we can show you quantitative reporting that will prove this.

TV, Radio, Print Gradually Losing Audience

Even more of a concern for you should be the fact that statistics are showing people spending less and less time with traditional mediums of Print, Radio, and Television and increased amounts of time with the web; ideal candidates for a good online marketing campaign. A recent study conducted by Edison research media shows the percentage of people who indicated they spent less time with each medium:

Radio - 19% of respondents spent less time with listening to the radio.
Magazines - 30% of respondents spent less time reading magazines.
Newspapers - 30% of respondents spent less time reading newspapers.
Television - 33% of respondents spent less time watching television.

33%! That means that for Television, 33 out of every 100 people spent less time with Television last year and were sitting on the web. As a business, this also means that your television advertising was 33% less effective than it was in previous years. In other words, if your advertising budget allocated $10,000.00 to television ads, then proportionally, $3,300 of it was wasted dollars. When you consider that most people, probably even yourself, will switch channels or change stations on the radio when a commercial comes on, that number starts to look even worse. Moving a small portion of your marketing budget over to Online Marketing makes sense because you'll be re-targeting and re-acquiring consumers you may have lost in previous years to the world wide web while at the same time making your marketing mix more efficient and productive. Since companies on the whole are very slow and reluctant to adapt to this shift in trend, your company stands to gain a significant advantage over your competitors by moving your advertising dollars earlier rather than later.

How do I get started?

The first step in our process is to have an initial needs analysis meeting where we can assess if this avenue of marketing is a fit for your company. If we conclude that this avenue of marketing is a fit for your company we would determine which Online marketing tactics suit your needs.