Today, John is speaking about the importance of implementing Online Marketing tactics that have a direct benefit for your business' bottom line, as opposed to tactics that simply are "hip" and popular at the moment.

Today, John speaks to the importance of going through an Online Marketing Strategy process with any major Online Marketing undertaking.

John McDonald speaks a little bit about the advertising that a member of Generation Y sees during the average day.

In this video blog, John speaks to the opportunity to increase referrals through social media such as LinkedIn and Twitter, and ultimately see real ROI from social media.

In his latest video blog John talks about the power of social recommendation and online reputation management in driving product consumption and focusing product development.

In his latest video blog John talks about various phases that Online Marketing has gone through over the past few decades. Examining these trends John talks about the importance of being aware of emerging trends and adopting new technologies in Online Marketing such as Social Media Marketing.

Change adoption is essential to the growth and survival of any business. John talks about social media as a component of your online marketing plan and how it can help differentiate your business from your competitors.

As part of the Manitoba Bold initiative by the Winnipeg Chamber of Commerce, John McDonald, President of Canada's Web Shop, talks about his Bold Idea for Manitoba and his vision for the growth of Online Marketing excellence at Canada's Web Shop.

In this video blog Matthew talks about the growth of the social media industry, why it's important to have a plan and goals when engaging in social media marketing for your business, and why social media management is most effective when handled by a business themselves.

In his latest video blog, Kevin talks about how building your marketing website isn't necessarily going to create a "Field of Dreams" moment and how you can achieve a positive Return on Investment from your website by accompanying it with a professional online marketing plan. ...

John talks about a his recent experience of using social media tools such as LinkedIn in his sales process.

Working at Canada’s Web Shop, I feel privileged to do what I do; whereas most people manage pay-per-click and other aspects of their online presence on the side, I get to focus on online presence all day. When analyzing the campaigns of different organizations, I notice a consistent trend: the lack...

As an introduction to their Mobile Marketing Conference in April, the Canadian Marketing Association stated “The phenomenal growth in mobile marketing over the past three years shows no sign of slowing down and it has become a key component in the marketing mix.” Whereas the vast majority of us have not...

For our newsletter readers who also keep up with the Canada’s Web Shop Blog, you most likely saw Chance’s recent post regarding the “Panda update” of Google algorithm. This update in particular was important to take note of for Search Engine Optimization tactics due to its effect on websites that might...

A blog can often seem like more hassle than its worth. It takes time to set up, it takes more time out of your employees’ work day, and most importantly, it can be difficult to relate back to your bottom line. So why keep one?

If you’re looking for better search rankings in Google and Bing, you may experience improved results through integrating Social Media in to your SEO efforts. Recent articles from experts such as Danny Sullivan of Search Engine Land and a video posted by Google Webmaster Help have now proven what many SEO...

Groupon is a new social commerce outlet that has been making some serious waves lately, with its popularity and the news of Google’s failed $6B takeover attempt of the company. But what does Groupon mean for your business?

If your industry is one of the many that sees its highest revenue periods during the Christmas season, you may have opportunities online to increase those seasonal revenues. Many online marketing strategies can turn a positive ROI for companies in a short period of time. Think about how you’re spending marketing...

Search engine optimization is a pretty amazing field, in a lot of ways. Not only has it sprung up as a "must do" activity for businesses large and small in a relatively short amount of time, but it has done so while changing the way people think about web design, online...

It's amazing how enthusiastically new online marketers will attack their brand-new blog... for a week or two. After that, the stark reality of an every-day writing obligation starts to set in. More often than not, they are left with a single, but all important, question: what do I write about today?

As a marketing medium, Twitter can be a little tough. Unlike most social networking tools, it doesn’t have much of a profile for users to hide behind, and the 140 character message limits can be a tough obstacle to overcome.

Still, there are ways to use your tweets to help bring in...

Like certain rock stars from decades past, e-mail marketing has been pronounced prematurely dead dozens of times over. And really, it can't be much of a surprise: like our hard-partying guitarists, it's been well traveled and abused enough to make us all wonder how it could possibly keep plugging along.

Join a discussion – online or off – about search engine marketing and optimization and you'll quickly learn one thing about pay per click advertising: that it tends to divide a room.

Some online marketers swear by it; others think it's an enormous waste of time and money. The truth, as with...

While most online marketers (and online marketing experts) focus their efforts on increasing Internet sales, there are millions of small businesses out there that don't need their websites to generate orders – they just need them to help keep customers coming through the front door. Surprisingly, this can sometimes be a...

As search engine optimization, social networking, and other forms of online marketing have gained strength, one truth of the digital business world has become strikingly clear: content is king. Without fresh words, images, and ideas, your site will never manage to make a strong impression on buyers – much less get...