As a marketing medium, Twitter can be a little tough. Unlike most social networking tools, it doesn’t have much of a profile for users to hide behind, and the 140 character message limits can be a tough obstacle to overcome.

Still, there are ways to use your tweets to help bring in...

Like certain rock stars from decades past, e-mail marketing has been pronounced prematurely dead dozens of times over. And really, it can't be much of a surprise: like our hard-partying guitarists, it's been well traveled and abused enough to make us all wonder how it could possibly keep plugging along.

But plug...

Join a discussion – online or off – about search engine marketing and optimization and you'll quickly learn one thing about pay per click advertising: that it tends to divide a room.

Some online marketers swear by it; others think it's an enormous waste of time and money. The truth, as with...

While most online marketers (and online marketing experts) focus their efforts on increasing Internet sales, there are millions of small businesses out there that don't need their websites to generate orders – they just need them to help keep customers coming through the front door. Surprisingly, this can sometimes be a...

As search engine optimization, social networking, and other forms of online marketing have gained strength, one truth of the digital business world has become strikingly clear: content is king. Without fresh words, images, and ideas, your site will never manage to make a strong impression on buyers – much less get...

WINNIPEG, MANITOBA -- (Marketwire - April 5, 2010) - Canada's Web Shop (CWS), a full service online marketing firm, is pleased to announce it is the 7th fastest growing, as named by Manitoba Business Magazine. "We are very proud of this accomplishment. We were 13th last year and now we are...

Lyndsay Walker is interviewed by Vanessa Zamora of WebmasterWorld at PubCon Las Vegas 2009. Lyndsay talks about Search Engine Optimization Design and Organic Site Structure, the panel she spoke on at the conference in November 2009.



Video courtesy of the WebmasterWorld video blog.

John and Lyndsay were invited to the CJOB studios in Winnipeg, November 17, 2009. The discussion was about business and the web, with topics ranging from the evolution of business sites, strategies, e-commerce, SEO, Twitter and the social media revolution. Check out the interview.

Keeping your web site fresh with new content is important to keep people coming back. By sprucing up your site for the holiday season, you give your site credibility by proving you’re serious about your business and therefore your customers.

Here are a few tips and suggestions for getting your web site...

Email is a simple way for all companies to keep in front of their customers and prospects over the holiday season. As opposed to sending holiday greeting cards, save a tree and send a nicely designed email to your customers. If your company sells holiday gifts, email is a perfect way...

Lyndsay Walker, Director of Online Marketing, chats with Rand Fishkin of SEOmoz about the launch of Microsoft's new search engine, Bing. The interview took place at the Search Marketing Expo - Advanced conference in Seattle, Washington on June 3, 2009.

Do you have tracking set up on your web site? If not, the very first thing you must do after reading this article is to get yourself set up with a good web analytics system.

Web analytics are an essential part of every single web site. With it, you’ll know who is...

Over the past ten years, we’ve seen online sales grow exponentially. When e-commerce began in the nineties, online financial services like PayPal weren’t as common. E-stores had to work hard to gain the trust of their online shoppers to convert them into customers.

Even now, with so many payment options and education...

If you’re a web site owner, you’ve probably sat down in front of your computer and written content for your site. For some, this is a long and tedious process.

Web 2.0 introduced a new type of content – user generated content (UCG). UCG is just that – content that’s generated by...

It's not hard to find a company to design and develop a web site for you. It is hard to find a GOOD company to design and develop a web site for you. Even harder is to find a GOOD company to design and develop a web site for you -...

I pose the question of whether or not to show a lot of details on your product and category pages because I often hear differing opinions. A designer will tell you to cut the text and use your images - since, of course, no one wants to READ on the web!...

Often when I am visiting clients and discussing our search engine optimization packages, I get the question “How much is a top Google ranking really worth”. First let me explain search engine optimization (SEO). SEO is an online marketing tactic where an SEO specialist makes modifications to your website and does...

Without a doubt, a lot of work and copywriting goes into launching a web site. However, that's just the beginning. If you think you can launch a web site and then sit back and watch the sales/leads/conversions roll in, you're in for a surprise.
Think about your favourite sites. Is there a...

A golden rule for retail is to maximize your valuable shelf space. If you're out of stock of one product, fill the space with something else. "Holes" are simply not acceptable.

Online stores have a similar rule. It's important not to mislead your customer into thinking you have a product in stock...

In order to understand what websites need to produce leads or online sales, we need to understand some terminology. What is a conversion? A conversion is an action performed by a website visitor that is perceived to have value to the company. The following are common examples of conversions: Filling out a...

Earlier this week, I wrote a guest post for Search Engine Journal about the growth of the search marketing over the year. As it's grown, search marketing has started to break down even further into specific niches that are critical to search marketing success.

Whether it's paid search or organic search, there...

You are your brand, and that's not something to mess around with. There are lots of tips and strategies to help you build a strong online brand.

Canada's Web Shop was honoured to be named as one of the 50 fastest growing companies in Manitoba for 2009 by Manitoba Business Magazine. Interested in being considered for this list?

The list profiles some of Manitoba's hottest companies, based on statistical performance submitted by each company. If you're interested in being...

What does "increasing visitation" mean? Generally speaking, it means increasing the number of people who come to your web site. But there's a lot more to it than that. There are all kinds of different types of visitors including: Converting Visitors Browsing Visitors Bouncing Visitors Search Engine Visitors
Each...

Here at Canada's Web Shop, a Winnipeg Web Design firm, we prefer to think of the number 13 as a GOOD thing. That's where the company placed in the latest issue of Manitoba Business Magazine of the fastest growing companies.

In just three years, John McDonald and Justin Nedecky grew the company,...