The common tactics are seen on the graphic below, click on each tactic to learn more:
If a company wants to increase their online brand recognition and sales/leads we recommend an online marketing plan. The first step we take is to understand your marketing objectives and current marketing plan. If you are using traditional advertising we want to ensure that your online marketing plan works closely with your traditional plan. Once we understand your business, geographic target market, competitiveness and your audience we recommend the optimal tactics to utilize within your budget.
Search Engine Optimization (SEO) is a very powerful tactic that increases the possibility of your website being displayed on the first results page of the major search engines such as Google. Moving relevant key phrase search results that point to your website closer to the highest position on the first page of search engines can increase your visitation and your conversions dramatically.
Our SEO packages include
Keyword research
Evaluation of link building efforts to date and continued link building and article syndication to gain as many reputable high quality links to your site as possible.
Analysis of the website. This will help us to identify further opportunities. We analyze factors such as:
Total site visits
Visits from organic search
Percentage of visits from organic search
Conversions/leads/sales
Conversion rate
Bounce rate
Time on site
Pages per visit
Keyword rank
After our implementation of the advanced SEO process, the SEO process continues with monitoring and further implementation of on-page and off-page tactics every month during monthly optimization. Improving search engine rankings is a long term process and proper management ensures that gains made in SEO are improving rather than being taken over by competition.
The monthly SEO process will consist of the following tactics:
Strategic link building
Continued optimization of on-page and content optimization as required
Monthly reporting: Includes full return on investment reporting broken down under the following headings;
The use of smartphones is increasing each year. More and more prospects are expecting to be able to view your website via their smartphones. We can provide a mobile version of your website to ensure the mobile viewer is able to navigate to and view the information they are seeking. From e-stores to marketing websites we feel it is very important to stay in front of the mobile usage curve and create a mobile version of your website.
With the explosion of YouTube, video has become a very important component of online marketing. Whether your website includes a professional marketing video or a simple video educational piece, web surfers love video. Is it easier to watch a movie or read a book? Let’s face it, most would say a movie. Web surfers are drawn to movie clips because they can explain a topic more extensively and often more concisely through the use of visual and audio content.
We assist our clients in the development of a corporate blog and the blogging strategies to make it an effective marketing tool. We will consult with you and provide formal strategy on content themes and massage, day to day content creation and effective scheduling. Industry research shows that blogs can be an excellent of driving visitation to your website while ensuring your company is seen as a trusted expert in your industry.
Social media marketing is an increasingly popular marketing tactic and we recommend creating a social media action plan to purposefully guide your social media activity. A social media action plan aligns your use of social media platforms with your business goals and functional requirements. Your custom social media action plan includes:
Social platform setup and branding including:
Twitter
Facebook
YouTube
LinkedIn
Corporate Blog
Strategy and knowledge around the social media communities you are targeting, details on how to effectively engage with this community, how to create engaging content.
Policy outlining your approach to various social media activities and situations.
Training on social media, social platforms and tools.
Online Reputation Management strategy and tools to help you understand and respond to what is being said about your business and industry in the social space.
Carefully defined metrics focusing on brand exposure via social media as well as conversion metrics where we focus on the revenue generating actions your social following take as a result of your social activity.
Monthly reporting on these metrics to allow us to adapt your action plan, consult with you, and implement further strategy to achieve your business goals through social media.
The objective of this plan is to create a professional, results focused social media presence for your business backed with the tools and training to confidently manage your communications through these channels.
A comprehensive social media presence will require management by a team member at your company.
Increasingly, consumers expect to be able to purchase your products online and Canada's Web Shop is here to guide you through the ecommerce process. When developing your online marketing campaign, we will explore the ecommerce opportunities for your company. Possibly there are supplies or parts that can be sold online to compliment your main product. In addition, the ability to allow customers to make online payments is a very popular form of ecommerce that creates cost effective efficiencies.
When developing an online marketing plan we often come across situations where a company is targeting competitive search terms in a specific geographic target market. When this occurs Google's pay per click advertising is a perfect fit. We manage your campaign to ensure you receive the largest amount of visits at the smallest cost. Don't donate your money to Google, they already make enough. Ensure your campaign is managed by a professional to maximize your online advertising dollar.
Before your company implements an online marketing plan the first step is to ensure your website does the following:
Represents your brand with an impressive graphic design
Easy to navigate
Provides content (copy and video etc) that is educational and informative
Includes a clear call to action for visitors
We make the analogy to inviting someone over to your house. If you are having people over you ensure your house is clean and you are ready for your visitors. Similarly, don't increase visitation to your website unless you are going to impress your visitors with your image, provide informative and educational content and lead them to making contact or purchasing online.
Social Media
Social media marketing is an increasingly popular marketing tactic and we recommend creating a social media action plan to purposefully guide your social media activity. A social media action plan aligns your use of social media platforms with your business goals and functional requirements. Your custom social media action plan includes:
Social platform setup and branding including:
Strategy and knowledge around the social media communities you are targeting, details on how to effectively engage with this community, how to create engaging content.
Policy outlining your approach to various social media activities and situations.
Training on social media, social platforms and tools.
Online Reputation Management strategy and tools to help you understand and respond to what is being said about your business and industry in the social space.
Carefully defined metrics focusing on brand exposure via social media as well as conversion metrics where we focus on the revenue generating actions your social following take as a result of your social activity.
Monthly reporting on these metrics to allow us to adapt your action plan, consult with you, and implement further strategy to achieve your business goals through social media.
The objective of this plan is to create a professional, results focused social media presence for your business backed with the tools and training to confidently manage your communications through these channels.
A comprehensive social media presence will require management by a team member at your company.
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