Social Media Advertising Case Study

Ben Moss Jewellers

Locations: Canada wide
Web: www.benmoss.com

The Company

Ben Moss (est. 1910) is a Canadian owned and operated National  jeweler. They are large enough to bring outstanding value but small enough to maintain quality and high customer service standards. From their Northern Spirit Canadian Diamonds to their exclusive designs, Ben Moss sells quality jewelery at an affordable price.

The Challenge

Ben Moss wanted to increase their exposure to Internet social site users. They wanted to get their brand in front of this consumer and take advantage of the huge user base of websites such as Facebook.

The Solution

Implement an advertising campaign on Facebook. Create eye catching ads that would entice the social site visitor to click and visit the Ben Moss e-store. The target was 25-45 year olds, male and female with an emphasis on the female target market.

The Results

After some initially tweaking of their campaign, Ben Moss experienced increased exposure and visitation to their e-store. They definitely achieved their goal of getting in front of the social site visitor.



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